Built her career as fan, patron, and supporter first.

Her love for the culture, rigor for the work, and hard-headed vision to do marketing humanly—and to do it well—led her to nearly every corner of the live entertainment industry. With a proven track record in leading global marketing campaigns, she has cultivated emotional connection, driven engagement, and maximized revenue for the largest brands in live entertainment and contemporary culture. Known for her keen taste, strategic tactics, and unique ability to uncover and implement unexpected creative solutions, her work has consistently expanded public access to and engagement with the arts, culture, science, and professional sports. Formal training in business economics and statistical modeling empowers her expertise in data analytics, audience segmentation, and attribution modeling, enabling her to quantify creative impact on the bottom line.

While her career path is unconventional, each move is deeply intentional. Adaptability, complex problem-solving, and a relentlessly optimistic “yes” mentality have driven her to: co-build the first marketing services agency for Leap Event Technology as an intern, open Superblue’s flagship contemporary art center amidst a global pandemic, lead the marketing & communications department for the internationally-renowned cultural center Pioneer Works, manage and direct Brooklyn Nets’ consumer marketing team, and work with leaders of contemporary culture.