I’m a Creative Strategist, Cultural Producer, & Experiential Director.
Building independent IP, consulting for brands + artists, and producing platforms that blend art, community, technology, & commerce.
I have a decade of experience refining narratives, positioning ideas in culture, and building scalable systems to make them last. Spanningart, culture, live entertainment, publishing, professional sports, media, & technology—my work has translated complex ideas into tactile experiences; tamed operational chaos with scaleable frameworks; and turned tired truisms into an identity thatsticks.
I’ve had a hand in: Co-creating a live event technology’s first internal marketing agency; openingSuperblue’s flagship experiential art centerduring a global pandemic; broadening influence, increasing programming revenue, and building an integrated marketing & communications department at Pioneer Works; connecting short-form content to the consumer digital advertising campaigns, spearheading the record-breaking season ticket membership campaign, & integrating creative testing strategies at the Brooklyn Nets, Barclay’s Center, & BSE Global’s new growth properties.
I have a knack for executing big ideas centered on good stories at a breakneck pace, but my communityis my biggest strength. I employ a place-based approach—and network—to launching experiential activations with sustainable frameworks to make them scale.